Purpose of PC’s Social Media Sites
Expand PC’s online presence to provide timely, accurate and relevant information to students, parents, faculty and the community. We want our social content to be engaging and to have communication with our community.
ONLY OFFICIAL PHOENIX COLLEGE DEPARTMENTS CAN ESTABLISH A FACEBOOK PAGE. This is to adhere to the MCCCD social media compliance standards.
Before Establishing a College Social Media Site Please Consider
- Who is the audience to be reached?
- Is this the appropriate communication vehicle for this audience?
- Is there enough consistent content to post on a regular basis, 2-3 times weekly?
- Which faculty or staff members will serve as the site administrators?
- What is the strategy for developing a fan base?
Official College Social Media Site Information
We do not encourage the creation of additional Phoenix College branded social media sites.
However, if you do, the owner must provide PC Marketing with 2+ months of content in advance so PC Marketing team can review and for us to determine how this new page isn't an 'add-on' to other efforts. This helps to determine if there is enough content to warrant a new social media channel and if YOUR team has the capacity to manage this proposed new site.
- All new pages developed by departments must have a dedicated staff member to manage the accounts.
- An unpaid student cannot be the sole manager of a social media page, it must be someone on our payroll.
- Your team will need to monitor this account and the person managing it for inactivity and access.
- Marketing must have access and document all logins/admin access.
- PC Marketing reserves the right to remove any inactive SM media accounts.
- Inactive is defined as no postings for 2 months.
- Posts should relate directly to PC’s public facing community. (i.e. students, parents, employees, and community members).
- A Facebook page should be set up as an organizational page or fan pages not friend pages.
- Designate page administrators.
- Make sure to establish a user base quickly.
- When appropriate, tag individuals in photos to drive maximum outreach.
- Objectionable or copyrighted content should not be posted.
- Do not delete comments simply because they are negative. If appropriate, contact the commenter offline to discuss.
- Comments should only be removed, and promptly recorded if foul language is used or comment is slanderous of an individual.
- Monitor your site regularly (a minimum of 3-5 times a week).
- Respond promptly to inquiries.
- District photo release guidelines apply.
- Official content and user posts are subject to public record compliance.
NOTE: PC official pages have a combined 18,000 followers (+30k on LinkedIn) that the marketing teams have been growing since 2009. In comparison, a Wellness Maricopa page that has existed since 2011 (but isn't the primary function of any one person's job) has only 400 followers. If you/your team is going to go through the effort and work of locating and creating stories on students, it should be presented to the largest audience.
Emergency and Crisis Situations
Follow the college’s leadership in crisis situations. If the college’s official page posts a message it may be shared on subsequent pages. If a situation occurs and it is not posted to the college’s main accounts please remain silent.
- Keep it Social.
- Be Human
- Be Genuine.
- Provide useful timely information.
- Post and Tweet often.
- Contribute to the conversation beyond promotions.
- Monitor and cross-promote other PC sites.
- Ways to promote include posting links, tagging, liking, favoriting and subscribing to PC’s sites.
Learn more information about each social media platform with our strategy documents.
Photo Release Forms Required (Can be found here)
It is the photographer’s responsibility to ensure photo permission is provided by everyone photographed OR THE PHOTOS MAY NOT BE USED.
Any identifiable individuals in posted photos must sign approved District release forms. Release forms are the responsibility of the posting department and should be kept on file permanently according to the Records Retention Schedule issued by the Arizona State Library, Archives and Public Records Division. Release forms may be accessed on the forms-logos-maps page.
Content on social media sites is subject to copyright laws. Any reproductions, adaptations or communications without written permission of the copyright owner may not be posted.
By posting content, users agree to comply with the terms and conditions of Facebook, Twitter, YouTube, Phoenix College, and Maricopa County Community College District Social Media Guidelines. In particular, the user represents, warrants and agrees that no content submitted, posted transmitted or shared by the user will infringe upon the rights of any third party, including but not limited to copyright, trademark, privacy; or contain defamatory, discriminatory or otherwise unlawful material.
Phoenix College reserves the right to alter, delete or remove (without notice) the content and remove or ban fans at its absolute discretion for any reason whatsoever.
All social media site content posted by Phoenix College and site users is considered to be a public record and is subject to public records management practices as stipulated in ARS 41- 1346(A)(1) and ARS 41-1346(D).
Any PC department initiating and maintaining a PC social media site is responsible for consistent records management compliance as stipulated in ARS 41-1346(A)(1) and ARS 41-1346(D).
User-generated Content and Disclaimer
Phoenix College accepts no responsibility or liability for any data, text, software, music, sound, photographs, images, video, messages, or any other content or materials whatsoever generated by users that publicly post. Every PC social Media Site must make an effort to display or link to the following disclaimer. It is recommended this disclaimer be posted on the Info page or in Notes for Facebook and it is recommended a link be placed in the profile for Twitter pages.
Disclaimer for Content on Linked Sites
Phoenix College accepts no liability or responsibility whatsoever for the content or material of any target site linked from this page.
All information published online by PC is subject to change without notice. PC is not responsible for errors or damages of any kind resulting from access to its Internet resources or use of the information contained therein. Every effort has been made to ensure the accuracy of information presented as factual; however, errors may exist.
Users are directed to counter check facts when considering their use in other applications. PC is not responsible for the content or functionality of any technology resource not owned by the institution.
The statements, comments, or opinions expressed by users through the use of Maricopa's technology resources are those of their respective authors, who are solely responsible for them and do not necessarily represent the views of the Maricopa County Community College District.
Objectionable content publicly posted in a format of data, text, software, music, sound, photographs, images, video messages or any other materials whatsoever (“Content”) generated by users (“the Users”) on PC social media sites includes:
- Copyrighted material
- Threatening language
- Nudity, pornography
- Fake, impostor profile
- Racist or hate speech
- Cyber harassment or cyberbullying
- Unwanted contact
- When a fan posts a copyrighted or objectionable comment it should be removed.
- Every effort should be made to notify the fan with an explanation as to why the post was removed.
- The incident should be logged for reference.
- If violations should continue to occur, consideration should be made to block the fan from the page.